The history of BLB Vignobles is closely linked to Domaine de la Jasse, the company's iconic base. In the 1960s, the Baujard family, on their return from North Africa, acquired the estate set in the heart of the garrigue. At the time, the location was used for cattle (‘Jasse’ in Occitan means sheep barn, a shelter for animals in the 19th century). The family was confident that the site had great potential for growing vines and it decided to claw back some of the scrubland and clear the stones to plant vines. The Baujard family pioneered winegrowing and discovered new vineyard sites, creating a trail-blazing vineyard and laying the foundations for the estate’s identity.
The history of BLB Vignobles
Hans Walraven, the largest Dutch importer of French Grands Crus from Bordeaux and Burgundy, bought the estate, thus fulfilling his dream of becoming a winegrower. The stony soils, steep hillsides, deep soils with good drainage and the local microclimate reminded him of the great terroirs where top Cabernet-Sauvignon wines fully express themselves. Transitioning seamlessly from the previous owners but with a new ambition, he decided to produce the “everyday Grand Cru”. To see his project through, he recruited a young winemaker, Bruno Le Breton, who at 28 became the linchpin of this major project.
Hans Walraven retired and sold Domaine de la Jasse to his manager, Bruno Le Breton, who called his new company BLB Vignobles. Together, they designed the vineyards of La Jasse and Montlobre, that had been acquired in the meantime, with a view to producing a consummate wine year in year out.
BLB Vignobles obtained the AFAQ 26 000 'confirmed' level 3 assessment, thus becoming France’s first family-owned winery to be assessed using the ISO 26 000 standard. In 2018, the ‘Engagé RSE’ assessment was renewed to 'exemplary' level 4, and the property was certified Terra Vitis.
BLB Vignobles has been holding its annual stakeholder committee meeting – a key event in its CSR approach, where each stakeholder involved in producing La Jasse, Montlobre and Vignes des Deux Soleils wines meets to envisage the ethically-made wines of tomorrow.
Key figures 2020
euros in turnover
feel that CSR
makes their work
are optimistic about
bottles sold, 95%